Las Vegas Sign Changed to Reflect Popular Culture

Posted Friday, April 1, 2011 by in Las Vegas Casinos, Things to Do. 61 Comments.

In what many say is an ill-considered attempt to “stay relevant,” Las Vegas city officials have unveiled a revamped “Welcome” sign.

The sign, one of the most recognizable in the world, typically says “Welcome to Fabulous Las Vegas.” But in the wake of current events, the city decided it would capitalize on a term which has taken pop culture by storm in recent months.

Las Vegas winning sign

"We're already trending on Twitter," said one official.

Reactions to the new sign have been mixed, with many expressing passionate disapproval about changing such an iconic symbol of Las Vegas.

“What an awful idea,” said one Las Vegas tourist confronted with the new sign. “Are they going to change the sign every time some actor loses it? They’re going to be updating it every 20 minutes.”

Another Sin City visitor commented, “Not only that, but they’re going to have to change all the refrigerator magnets.”

City officials disagree. “We can honor tradition while tipping our hat to the prevailing culture. In the case of ‘winning,’ it felt like a natural fit for Las Vegas. The people who don’t like the sign obviously don’t like winning. We can’t please everyone.”

The Las Vegas sign, located at the south end of the Las Vegas Strip, has remained essentially unchanged since it was designed by Betty Willis in 1959.

When asked for comment, a representative of the Las Vegas Convention and Visitors Authority said, “Yeah, it’s probably better if you leave us out of this.”



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61 Responses

  1. Anonymous

    “Some actor loses it”? Sorry, but Charlie Sheen doesn’t lose anything. That tourist is an obvious troll.

  2. Anonymous

    “Some actor loses it”? Sorry, but Charlie Sheen doesn’t lose anything. That tourist is an obvious troll.

  3. More cities should do this! “London, welcome rich people, come and dodge tax”

  4. This entry was posted on Friday, April 1st, 2011 at 12:01 am

  5. This entry was posted on Friday, April 1st, 2011 at 12:01 am

  6. The #Sheenius Has Spoken! It is Perfect & Ahh…So Very #Winning! Charlie Sheen’s Just Got it Going On!!! #MarqeesDontLie & neither does #CharlieSheen!!! Oooh..yessss!!!! ~ ~.x
    #DANG!!!

  7. You can’t beat the odds, sooner or later probability theory will bite you in the ass if you gamble in Vegas. #LOSING :)

  8. You can’t beat the odds, sooner or later probability theory will bite you in the ass if you gamble in Vegas. #LOSING :)

  9. Anonymous

    April Foooollllllsss

  10. Anonymous

    April Foooollllllsss

  11. Evalina

    I love it! Great marketing!

  12. Evalina

    I love it! Great marketing!

  13. Evalina

    I love it! Great marketing!

  14. Darch

    People actually falling for this? Come on now.

  15. Darch

    People actually falling for this? Come on now.

  16. Darch

    People actually falling for this? Come on now.

  17. Josefina

    I think it’s gr8! haha
    yeah, charlie started w all the winning talk, but vegas IS the right place to use this word, so why not! I like it ;)

  18. Josefina

    I think it’s gr8! haha
    yeah, charlie started w all the winning talk, but vegas IS the right place to use this word, so why not! I like it ;)

  19. Josefina

    I think it’s gr8! haha
    yeah, charlie started w all the winning talk, but vegas IS the right place to use this word, so why not! I like it ;)

  20. Josefina

    I think it’s gr8! haha
    yeah, charlie started w all the winning talk, but vegas IS the right place to use this word, so why not! I like it ;)

  21. Jack

    duh….winning!!!

  22. Esradiohead

    April fool!

  23. Esradiohead

    April fool!

  24. Abc

    April Fools you fools….

  25. Anonymous

    Stay tuned for new shenanigans every hour on the hour starting at 8:00 am PST.

  26. article was posted at 12:01am on April 1st. its totally legit

  27. i still dont know why ebay hasnt signed up charlie for some new commercials… start bidding and start “WINNING” all you trolls

  28. Katya

    WINNING!!!!!!

  29. Katya

    WINNING!!!!!!

  30. Katya

    WINNING!!!!!!

  31. Linds

    APRIL FOOLS !

  32. Linds

    APRIL FOOLS !

  33. Rj749

    April Fools or just FOOLS?

  34. Rj749

    April Fools or just FOOLS?

  35. I loved this one. Too bad its April 1st.

  36. Usually posts get two comments if they’re lucky and the April Fools joke goes over 30 in less then 24 hours? There is no justice in this world.

  37. Usually posts get two comments if they’re lucky and the April Fools joke goes over 30 in less then 24 hours? There is no justice in this world.

  38. HA! Makes sense in context…. Who doesn’t want to win?

  39. HA! Makes sense in context…. Who doesn’t want to win?

  40. HA! Makes sense in context…. Who doesn’t want to win?

  41. HA! Makes sense in context…. Who doesn’t want to win?

  42. CrazyKewl

    Why do I keep falling for all these April Fools Jokes!??!!! #moron FFS lol

  43. Movie_alien

    yeah, that’s an April Fool’s joke.

  44. The “conventional wisdom” is that @CharlieSheen has “lost it” and is going to have some massive meltdown “Real Soon Now”. What’s become obvious to me is that what he said from the outset is 100% true. #Winning!

  45. Dwf133

    The reality is that one does not “win” in Las Vegas! Hence the size of the Casinos! The sign should have most definitely been left alone! This will only serve as a target of defacing by all that “lost” while visiting! The old sign needs to be put back for that reason alone!

  46. Lg

    Wow business must suck.. Macau was a wise choice mr Wynn… until chinas bubble pops too

  47. MARKS

    I don’t know about the rest of you but I like “WINNING” and especially in VEGAS!!

  48. Beatlesmaniain92

    this is friggin stupid! the sign should stay how it is!

  49. Beatlesmaniain92

    this is friggin stupid! the sign should stay how it is!

  50. Anonymous

    It does! Everyone is welcome.

  51. Anonymous

    It does! Everyone is welcome.

  52. Betty Lee C

    I have the old sign on my video post card…but I do like the new one..it actually made me laugh

  53. Jamescgallo

    What I think “Winning!” made him for 2011. You need to remember we as people always want something new to see, so what he did was give the people something new to talk about.

  54. Anonymous

    Definitely! Seems to be coming out of it OK, too. We appreciate that he retweeted our April Fools’ Day prank, too. Lots of new eyeballs.

  55. You are so interesting! I do not believe I’ve truly read through anything like that before.
    So nice to discover someone with some genuine thoughts
    on this subject matter. Seriously.. many thanks for starting this up.
    This website is one thing that’s needed on the web, someone with a
    little originality!

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